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Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information. It is a state of arousal.It is the taking possession by the mind in clear and vivid form of one out of what seem several simultaneous objects or trains of thought..Directed attention fatigue DAF is a neuro psychological phenomenon that results from overuse of the brain’s inhibitory attention mechanisms, which handle incoming distractions while maintaining focus on a specific task.The greatest threat to a given focus of attention is competition from other stimuli that can cause a shift in focus..Experienced educator, Joan Brennan, is the creator of these evidence based reading and learning tools. Mrs. Brennan specializes in helping readers of ALL ages. She and her company, Brennan Innovators, provide effective, brain training tools to increase reading success. In addition, professional consultation services are also available..