Bandura’s Social Learning Theory posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation..Strengths and Weaknesses of the Social Learning Theory The theory was created by Albert Bandura, he argued that. people could learn new behavior’s and information from watching others also known as observational learning . The Social Learning Theory revolves around three concepts..Social Learning Theory Weakness One weakness is that some of the experiments lack ecological validity. for example, Banduras bobo dolls were very artifical, therefore they do not reflect a real life experience, so it is not ecologically valid..